Burberry is a renowned British luxury fashion brand known for its iconic trench coats, distinctive check pattern, and classic designs. With its long history and global popularity, Burberry has become a target for counterfeiters seeking to profit off of unsuspecting consumers. One common misconception is the confusion between the brand name Burberry and the variations such as "Burberrys of London." In this article, we will delve into the differences between Burberrys of London and Burberry, discuss the authenticity of Burberry products, and provide tips on how to spot fake Burberry items.
Burberrys of London vs Burberry
One of the key indicators of a fake Burberry product is the use of the name "Burberrys of London." Authentic Burberry items should bear the brand name "Burberry" without the extra "s" at the end. If you come across a tag that says "Burberrys of London," it is a clear sign that the item is fake. The brand officially changed its name to "Burberry" in 1999, dropping the outdated "s" in its name. Therefore, any products labeled as "Burberrys of London" are not genuine Burberry items.
On the other hand, if you see the label "Burberry London," it could be an authentic Burberry product. However, there is a catch. The term "Burberry London" was used by the brand in the late 1990s, specifically in 1998-1999. Therefore, if a product bears the label "Burberry London" and is claimed to be vintage, it should fall within this time frame to be considered genuine. Anything outside of this period may raise suspicions of authenticity.
Is Burberry a Scam?
Burberry is a reputable luxury fashion brand with a long-standing history of craftsmanship and quality. While counterfeiters may try to replicate Burberry products, the brand itself is not a scam. Burberry takes counterfeiting seriously and has implemented measures to protect its brand and customers from fake merchandise. By being aware of the signs of counterfeit Burberry items and purchasing from authorized retailers, consumers can avoid falling victim to scams.
How to Check Burberry Authenticity
To ensure that you are purchasing an authentic Burberry product, here are some tips to help you authenticate the item:
1. Genuine Burberry Label: Check the label on the item for any misspellings, incorrect fonts, or design discrepancies. Authentic Burberry products have high-quality labels with precise stitching and clear branding.
2. Genuine Burberry Scarf: Burberry is famous for its iconic check pattern, so inspect the scarf for the signature Burberry plaid design. The pattern should be symmetrical, with no distortion or color variations.
3. How to Authenticate Burberry: Research the specific features of the Burberry item you are interested in purchasing. Familiarize yourself with the brand's logos, patterns, and materials to spot any inconsistencies that may indicate a fake product.
4. Burberry Trench Authenticity Check: If you are buying a Burberry trench coat, pay attention to details such as the lining, buttons, and stitching. Authentic Burberry trench coats are meticulously crafted with high-quality materials and precise tailoring.
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